Business Simulations allows participants to make real-life business decisions in safe, virtual economy. Participants – individually or in teams – play the role of a management team, competing against virtual or human players for market share, profit and shareholder value.

The game compresses several years’ worth of activity into 1-2 days and the results are computed based on commonly used micro- and macro-economic models and business concepts.

To succeed it is indispensable first to understand the market, second to determine clear strategy for serving that market and third to implement the strategy consistently. At the same time, a permanent and thorough analysis of the market evolution is required to properly adjust ways of using the available tools. All common marketing tools and concepts such as pricing, brand portfolio management, innovation, advertising, trade investment, segmentation and positioning are represented within the model.